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Website analysis is the process of evaluating all of
the components of a website to determine where it can be improved in order
to make the visitor experience better. When we perform
this analysis, we're actually looking at a number of individual aspects
of your site. This can include:
- Site Design
- Navigation review - Poor navigation is one of the biggest turnoffs
for site visitors. If a visitor can't find what they need, they
will quickly get frustrated and leave. We'll perform a comprehensive
evaluation of your site's navigation and propose improvements where
necessary.
- Site Usability - This is another major source of frustration for
users. Many sites are designed from the standpont of the product
or service being marketed. If a site isn't designed in a way that
pulls in the user, and leads them to action, they may lose interest
and move on. Worse yet, they may view the experience as reflection
of your business.
- Search Engine Rank
- Simply put, if users can't find your site, you will never have
the opportunity to earn their business. Called search engine optimization,
this is the process of tweaking your site's text and layout in order
to make the search engines see more value in your site relative
to the competion. Many search engines also put a great deal of value
on the number of other sites that link to yours.
- Visitor Behavior
- This is one of the most valuable analyses we can perform on your
site. Websites maintain a log of all of your visitors and what they
do while they are there. This can be a great way to learn what users
like about your site, and more importantly, what they don't. Using
your weblogs and/or other traffic analysis tools, we can make assumptions
about ways to improve your site in order to provide a better experience
for your users.
You've made an investment in your business by putting up a website. Now
let's work togther to make it perform the way it should. Fill out our
short contact form or email
us for an evaluation of your site a free quote on how to improve it.
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